Importance of digital marketing strategy

As per Statista, the ad spending in digital marketing is forecasted to reach US 396,762m in 2021. It is clear that companies without a digital marketing strategy in place will cease to exist in the next decade or so. The onset of the pandemic has been an even bigger reality check for companies without an existing digital marketing strategy. The right question to ask is can your business survive and flourish on a digital marketing strategy? Many small online businesses have flourished despite the pandemic in a raging mode. So, it is high time for other businesses to speed up and come with a digital marketing strategy. Let’s take a look at some key benefits of having a digital marketing strategy.

A better online presence  

SEO is a significant part of digital marketing strategy. Correct use of tools provided by SEO can make a visible difference in the online presence of any business. With Search engine optimization, you can make your business page rank higher in the SERP. Additionally, SEO can also have a valuable impact on attracting the local audience. It becomes a must for businesses with a local audience and their primary target market. Additionally, with lockdowns and restrictions in place, you can creatively optimize SEO to target and connect with the targeted audience despite the lack of traditional marketing.

Targeting customers at every step of the sales funnel

It has been a common phenomenon with many consumers to fill a cart online and then abandon it. With a creative social media marketing strategy, you can retarget them towards taking their cart to the last step. With shops being closed, a digital marketing strategy will pave the way for your products and services to be offered to customers online.

A cost-effective advertising strategy 

Digital marketing has a far wide range and reach than traditional marketing. On the plus side, it is also cost-effective. Getting ads on TV and radio are not cheap. Before the era of digital marketing, big companies could use their financial resources as a competitive advantage. However, with digital marketing in place, any company can run an effective digital campaign within a decent budget. With brick-and-mortar stores being closed and sales getting a serious hit, digital marketing is a cost-effective strategy to sustain, engage and attract customers. Many businesses are crumbling under the weight of the COVID-19 pandemic. Although with a digital marketing strategy, you can create an ad within budgets and keep on track with attracting and engaging your customers. 

You can measure the ROI

With traditional marketing, there were channels to track the investment. However, there were no channels to track the return on them. That is not the case with digital marketing strategies. Whether you are going for pay-per-click, SEO, or search engine marketing, you can always track the ROI. It is a valuable tool as it reflects on the worth of a digital marketing strategy.There are several reasons to incorporate a digital marketing strategy into your existing marketing strategies to yield good results. If anything, the recent pandemic has proved the significance of a digital marketing strategy. Get on board with a digital marketing expert today to create the perfect digital marketing strategy for your business.