With digital marketing have evolved greatly in the past few years, businesses are focusing heavily on Pay-Per-Click (PPC), social media marketing, content marketing, and more. While all of these are a crucial part of any successful digital media marketing strategy, Search Page Optimization (SEO), particularly on-page, remains the most effective way to drive organic traffic to your website. 

Understanding On-Page SEO

It’s crucial to distinguish On-page SEO from off-page SEO to understand its importance. The latter deals with optimizing page ranking factors for your website, such as backlinks and other external signals. On-page SEO is concerned with optimizing the content as well as HTML source code on your website, so it ranks higher on the Search Engine Results Page (SERPs). Some common on-page techniques include keyword optimization, writing effective meta descriptions, internal linking related pages on your website, setting good title tags, and more. Perhaps the most important aspect of on-page SEO is having well-produced content. Quality content isn’t about cramming keywords, although such a strategy may have worked several years ago. Instead, Google values content that is genuinely well-written, cohesive, valuable to users, and unique.

 Is it worth it?

Clearly, on-page SEO requires a fair bit of attention to get right. There is quite a lot to focus on to ensure you’re doing your web pages justice from an optimization standpoint. This begs the question: is the effort truly worth it? After all, there is a myriad of other digital marketing factors to focus on as well.According to research done by BrightEdge, organic search is still the dominant source of web traffic, accounting for 53% of the average traffic share. This means SEO is still as important as ever, so if you’re thinking of skipping out on it for your digital marketing campaign, reconsider. Remember: there’s no replacement for organic traffic, not even with search engine marketing. Why, then, do many businesses convince themselves that they can get by without on-page SEO? For many, the argument is that it’s too much of an investment, but SEO will pay for itself when done correctly. Over 90% of the traffic that a website receives is through Google. Pair that with the earlier statistic about the share of organic search, and you start to see how much revenue good SEO can generate. Another reason many businesses don’t capitalize on SEO is a lack of patience. Granted, it takes weeks or even months for all of your SEO efforts to bear fruit, but the wait is worth it. What’s more, some technical on-page SEO factors such as implementing schema markup or improving site load times can have a much more immediate effect on your rankings. 

Steer Clear of Ineffective Practices 

One of the biggest reasons businesses don’t see the value in SEO is because they don’t get the results they expect. However, this is often due to ineffective practices.On-page SEO worth the investment if done right, but ineffective, outdated practices may do more harm than good. Some examples include keyword stuffing, plagiarism, poorly optimized websites, and other black hat SEO techniques. Since SEO is constantly evolving, our SEO experts at Global Core Marketing make it a point to stay up-to-date on all the most effective practices to gain the best possible results.