As per Statista, In January 2021, more than 98% of active users accessed Facebook via a mobile phone. It is undoubtedly, the most used social network. Any business that decides not to use Facebook to market its products or services is doing a great injustice. One of the best aspects of digital marketing is the ability to track and measure return on investment. The same tool could also be applied to find out Facebook's worth in terms of marketing.

 Here are a few reasons for you to consider investing in Facebook marketing. 

Extra reach 

If you have a business that is willing to reach a new audience and overall increase its reach, then Facebook is a good place to start. Additionally, with Facebook ads, you can target your potential audience on Instagram as well. Facebook is an excellent and valued place to begin and streamline your social media marketing strategies. With a large audience, you can target several different sections of the market with different ad campaigns. 

Retargeting the audience 

With Facebook, you can retarget people who interacted with your ad but resulted in zero conversion. Being so specific regarding your ad audience can also be a way to maximize the return on ad expenditure. Another retargeting that can be done is with people who abandoned their targets. You can create customized ads to specifically target these people and take them towards the end of the sales funnel. 

Paid advertising and return on investment 

Cost per click on cost is the cost of an average click on your ad that will take the visitor to your website. If your cost per click (CPC) and click-through rate (CTR) are inversely proportional, then it's a sign to revisit your ad strategy and target market. With a higher click-through rate, you can be sure that your ad strategies are working towards getting you the desired result. 

Detailed analytics 

Everything today is linked with big data. Companies are more and more relying on data and metrics to design their marketing strategies and target their audience. In retrospect, Facebook becomes extremely valuable. Unlike Google, the data on Facebook is not limited to how many people visited your website. Rather it goes deep into the demographic data. It means you will have information about their gender, age, location, interests, and more. Facebook will provide you detailed feedback with this pattern for each ad that you may post. Details like these are gold for social media marketers. 

Target marketing

 With Facebook, it has become possible to target even the most meticulous niche market with a clever ad. You can also restrict your ads to certain and specific demographics to yield genuine results. You can always fine-tune your target market till you end up with the right fit. The possibilities are endless, and the sky is the limit. Facebook is no longer a network for socializing and networking. It has grown to be much bigger than that, and the impact of Facebook hasn't lessened in recent times. Now is high time to make good use of Facebook marketing and utilize it to let your business reach better heights.